Whether or not advertising is an evil or not, it is agreed that it is a necessary one. Be it a product, a business, or a service; advertising is essential to make one known to the target customers. One can make use of broadcast media for advertising or prefer to use print media. Print media, though it is older in circulation and use, still has several advantages over broadcast media. One of the most useful features of print media is that it can often be circulated or be mobile.
One of the oldest used advertising techniques is the use of advertising banners for the purpose of promotion. Banners were traditionally made out of cloth with the advertising message painted on them. Creative entrepreneurs often come up with contemporary ideas to use instead of cloth to make the advertising banners. With the invention of the printing machine, printing was often preferred to painting to save on costs. Today, huge billboards or flex banners are generally used for advertising. Banner printers are provided as a commercial service and high quality event provider. Advertising space for banners is often rented out in prominent places. The advantage of advertising banners is that they are most definitely there in front of the eyes. It has become difficult, even impossible, to escape seeing at least a few advertising banners every day.
Use of mobile billboards is also a very effective means of advertising. Portable displays and flags have the advantage of lesser cost and greater penetration. Use of flags or pamphlets for advertising has been in vogue for quite some time. Portable displays have become increasingly innovative in the last couple of decades. Advertisements have been displayed on various surfaces such as buses, cabs, banners attached to sides of air planes, mobile vans, transportation trucks, etc. Some of them travel far and wide thereby effectuating advertising to a large mass.
Promotion exhibition display are also used very frequently for advertising. Advertisers have come up with a way to use almost every surface possible to promote the advert. From shopping cart trolleys to billing counters, these promotion stands are visible almost everywhere. The promotion exhibition stand are made up attractively and used in places where there is a huge volume of traffic. The thought places are shopping malls, bus stands, train stations, taxi stands, etc. The constant flow of people at these places provides a huge customer target for the advertisement. This is why the stands are often an integral part of the sales and marketing strategy.
Another frequently used advertising medium are trade show booths. Using trade show booths targets and attracts specific customers. These booths are generally booked at trade fairs and trade shows. Trade fairs are industry or product specific. It is ensured that the people, who come to such a trade fair or show, are interested in the specific industry or product. Advertising is then accordingly targeted only to specific individuals who show a prior inclination to becoming definite customers. The booths are booked in advance. Advertising may include product models, product demonstrations or giving free trials of the product. In case of services, etc, detailed information might be given at the booths. Though each individual booth owner decides the method of advertising, the common theme depends upon the particular trade show.