When you own a coffee shop in a medium or high traffic area, you can be sure to have good competition. Thus, you must do anything in your power to make it stand out.
A small business like this has to be seen and be attractive. It all starts with what people see in the street. There could be amazing, eye catching windows, perhaps with some inspired displays that go well along the passion for caffeine. If you feel like it is doable, you can extend the seating space outside and create a terrace for your coffee consumers. Mark its limits with suitable barriers. These can be really stylish if you choose the right graphics and colors. Usually, you see these printed with well known logos. Whatever you choose, it is advisable to be different, stand out and make a statement.
In addition to cafe barriers you can use potted plants to enforce these limits of the street terrace. Another important addition is represented by the umbrellas. You must shield your customers from the elements and provide a pleasant space to enjoy. The umbrellas may match the barriers you chose or the furniture. Or, these could create a welcome contrast.
Emphasize what makes your coffee shop special. It could be a specific theme (organic certified products, South American style or whatever it may be) or simply a product or quality level that you are fond of. If you prepare the creamiest cappuccinos in town, let people know that. Have these displayed in a visible way or advertize it on a board. If you sell nice treats along with the drinks, make these tempting and spread the word.
Cafes that don’t belong to a chain need a lot of character to survive and thrive. This is achieved through what was mentioned above but also through other aspects. One of these is the layout of the summer terrace and of its seating. The flow is of great importance here – it needs to allow your staff and clients to move freely. Make sure this is attractive entirely, not just have a few seats/tables which are so. Structure it in a way that makes every table easily accessible and create a lovely view for every angle.
Finally, stop thinking for a moment about the physical cafe. Focus on its virtual presence. Make it available on social media, connect with customers and let them know what’s new on the menu or what the special offer of the day is! It feels good when a place is engaging like this. Good luck in getting more and more happy customers!